Dashlight

The Dashlight foundation was a completley new entity when they approached Endless to work on the branding for the charity. We began to get to know the foundation's ethos and ambitions as much as we could before we put pencil to paper. The charity, which focuses it's donations on local educational, enviromental and physical causes, they practice to be as inclusive, anti-saviour and anti-colonial as possible and work within communities and projects that impact the people and enviorment directly.

We set off creating a whole host of ideas, one that landed the best on all fronts, was a welcoming typeface matched with a bright spark logo mark above. Once we had the spark set, we went on to choose a dynamic, fun and vibrant color pallette alongside a brand guidlines that could really futureproof Dashlight's message and spread it's cause across the world.