Hoi Polloi

Hoi Polloi are a street kitchen that move fromvenue to venue, either taking up residency in bars and pubs, joining food festivals and catering private events. They came to us wanting a lively rebrand to help them stand out against the crowd of street food vendors that have become increasingly popular in the last few years.

Hoi polloi is an expression from Greek that means "the many" or, in the strictest sense, "the people" so the team wanted their branding to be friendly and approachable. They were inspired by street signage on a trip to asia and were interested in exploring the use of a mascot or character.