LAIK

When a couple of local DJs and producers got together to form the house label LAIK a few years ago, they asked us to help with their visual style. We started with creating a simple logo marque that wouldn't look out of place alongside other institutions such as Resident Advisor.
We have then gone on to create a series of flyers for each of their club nights. For these we appropriated photos of colourful sports courts to create a zoomed in representation of the criss-cross lines of the logo, complete with lots of natural texture from the court floors.