ATA is a Leeds record label based in an Aladdin's cave of a studio, tucked away in Headingley. The various groups the record studio work with have a strong and instantly recognisable sound, influenced by the long twisting history of jazz music. The heads of ATA wanted to reflect this in their record sleeve artwork.
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Each brief starts with a mood board from the client, drawing inspiration from Penguin book covers, to old cereal boxes, through to Soviet film posters.
To fit this nostalgic throwback vibe, we often work with a mix of analogue & digital methods. Including setting type and then distressing it by hand or using analogue printing techniques to create elements or textures and scanning them in. The end result is a collection of record sleeves that stand out on the shelves but come together as a cohesive set.
